Guinness is a brand that is celebrated for its genius storytelling and marketing. Their iconic advertising holds real estate in our minds and has turned something as simple as a fermented beverage into something to be revered, and something fiercely Irish.

People have been simultaneously curious, cautious and opportunistic at what the metaverse could mean for the future of human interaction. While some see the Metaverse as nothing more than a passing fad, many online retailers are asking themselves how they can tap into this emerging marketplace.

Today, diamond engagement rings have become the standard, but did you know that in the 1930s it was rare to propose marriage with a diamond ring? Thanks to some rebranding and good copywriting, diamonds became synonymous with love & marriage.

People have been demanding that brands expand their representation for decades. One of the first brands to have done it successfully was Dove, with their “Real Beauty” campaign. The campaign marked them as one of the pioneer brands in the body positivity movement, a representation revolution that is here to stay.

This year we can expect a bunch of engaging and colorful graphic design trends. As much of Gen Z enters adulthood (and into their respective creative careers), we may see a divergence from a minimalist millennial aesthetic. Though don’t worry - if your brand is all into less is more and clean lines - you’re not going out of style. We’re just making room for a pop of expression and broadening of creative horizons. On top of graphic trends, some colors will be standing out more in 2022. Keep reading for the top graphic design trends of 2022 - and hey, maybe it might be time for your brand to refresh some creative.

The ability to turn around quality content quickly is paramount to advertising on social media channels. However, brands may not always have access to a full production house and creative resources on every single project. Here we’ve laid out a few resources to help you turn out beautiful content quickly and cost effectively.

Now that winter is in full swing and the holidays are just around the corner, nostalgia is at an all-time high. In terms of branding and marketing, there isn’t more of a nostalgic duo than Coca-Cola and polar bears. We’re getting cute and cuddly during this month’s marketing history series, going over the origins and evolution of Coca-Cola’s iconic holiday advertisements featuring polar bears.

About 78 million Americans are predicted to purchase on Black Friday. However, few people know its origins or how the term “Black Friday” was coined. Read on to learn about the crazy, dark and violent origins of the biggest sale of the year.

Black Friday is right around the corner, and that means marketers and brands are all working overtime on making sure one of the biggest sales Days of the year goes off without a hitch. Last year, Black Friday spending hit record numbers. On Black Friday 2020, online spending hit $9B in sales, up 21% from the previous year. Over the five days of Black Friday/Cyber Monday, online spending reached $34, accounting for nearly 20% of online sales for the entire year!

In this interview with Daily Ad Brief host MaryTherese Griffin, our CEO talks about digital trends and the importance of building a healthy digital ecosystem for your brand.

Check out the video, and our few quick reminders for an effective media planning.

How did the pumpkin spice latte become synonymous with Fall? In this marketing history series we reveal the origins of the pumpkin spice latte, and how it gained it's "basic" reputation.

If you run an ecommerce business, quizzes are a great way to connect your customers with the right products or services, increase engagement, and to build your email list. Personalized recommendation allows your customers to feel like their needs are being addressed, and automated workflows can ease strain on your customer support team by replacing the need for a sales representative.

When you’re launching media campaigns, it’s important to keep the consumer journey in mind. You need to consider whether the individuals you’re advertising to are familiar with your brand, and if not, how to convert them from someone who simply viewed your ad on a social media platform to a loyal customer.

So you just set up your brand new Email Sending Provider (ESP) and you’re excited to start sending out your beautiful emails and interacting with your audiences. But rushing and sending out mass emails without taking into consideration your open rate or audience engagement will end up doing more harm than good. Warming your sending infrastructure is essential for maintaining a good sender score and keeping you out of the spam folder.

About three in four Americans have at least one online subscription, with streaming services like Netflix or Spotify topping the list. But within the subscription model, subscription boxes and recurring orders are on the rise. For example, the subscription box economy has grown a whopping 890% from 2014 to 2018, with brands like Hello Fresh and Stitch Fix topping the list.

If there’s a time to integrate a chat feature on your online business or site, it’s now. People have a whole new set of customer service requests regarding policies and product handling during the mandatory stay-at-home order. It’s important to offer digital support in the most effective way possible. Chat bots are a great way to set up automated responses to frequently asked questions or you can use them to direct your customers to a live chat with an agent.

Not only is affiliate marketing great for revenue gains, but it’s crucial in establishing brand awareness and trust. As a brand, you can put out ads, send out beautifully crafted emails through a CRM and put forth every marketing effort to grow your audience, but when you put your brand in the hands of multiple people, each one bringing in their own audience, you’re exponentially increasing your brand’s exposure in ways you could never have done on your own.