CASE STUDY
THE BRAND:
ARTICLE22 is a sustainable jewelry company dedicated to helping clear Laos of over 80 million undetonated bombs that were dropped during the Vietnam War. By partnering with local artisans, shrapnel is melted and formed into beautiful hand-crafted jewelry.
With their motto of “transforming negative into positive,” ARTICLE22 empowers communities in Laos and helps fuel local economic growth.
To date, ARTICLE22 has helped clear unexploded bombs from more than 13,000 m2 in Laos.
THE BRIEF
ARTICLE22 reached out to NoLie to expand their online business and ignite sustainable growth.
The Results
Scaling & Growth Strategy
Through creation of content, landing pages, media management and constant testing and learning NoLie delivered a focused media strategy to exponentially grow the company’s revenue.
Results
Identifications of
The most profitable & scalable audience
The most effective messaging & creative
Exponential doubling of monthly revenue from media (up to 8X)
All while maintaining positive ROAS
Creative Support
To increase brand awareness and loyalty, NoLie ran several successful and engaging social media campaigns.
Through content curation and the editing of attention-grabbing videos, NoLie identified a compelling message that resonated with ARTICLE22 buyers and amplified that message - maintaining positive ROAS even on cold audiences.
CRM Strategy
NoLie’s spearheaded ARTICLE22’s adoption of the latest CRM tools and helped strategize revenue driving automation and personalization. Results:
Successful migration of account to new CRM platform
Segmentation of audiences
Personalization of email flow and online content
Results
+100% increase of subscription rate
+150% increase of open rate
+44% increase of revenue from repeat purchasers
In December, with the help of NoLie, ARTICLE22’s vision expanded from the digital space to the center of Times Square.
“Dedicated and direct are the two words that spring to mind when thinking about the NoLie Team.
We have had the pleasure of working together for a year and during that time we have seen hard work, flexibility, creativity, and the delivery of impressive results.
The team is consistently present and available, and communicates precisely and clearly. ”
— Elizabeth Suda, Founder
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