The Best Apps For Personalized Product Recommendation
If you aren’t cross-selling or up-selling products on your ecommerce store, you’re leaving money on the table. Up-selling and cross-selling can have a significant impact on the conversion rates on your site. Whether you’re a large ecommerce retailer or if you’re a smaller online business with under 50 SKUs, cross-selling and upselling are great ways to bring in extra revenue to your store and to personalize your customer’s shopping experience based on their interest and previous purchasing behavior.
We’ve selected six of our favorite Shopify product recommendation apps based on the criteria of AI-powered technology, ease of use, customization, and analytics. Take a read through and try a few for your store - all of them offer a free trial period!
Limespot
Rating: 4.9 (1357)
Cost: Tier Based Payment
Limespot is a robust AI-powered app that incorporates the largest data set available to provide customers with highly-targeted recommendations. The app draws connections between some 300 million data points over time to offer your customers the most accurate and hyper-personalized shopping experience available.
Limespot also has a lot of great optimization features to make your site perform at the highest rate possible. Not only does Limespot allow you the option to a/b test recommendations, you can also a/b/n test different variations of landing pages to determine which has the highest conversion rate.
Limespot is also fully customizable so you can change the look and feel of the recommendations to match your site. Limespot offers recommendations on every page of your site, including the home page and cart page, but you can also set it up to appear on the post-purchase “Thank you” page as well as 404 pages.
Another great feature is that the app integrates with email marketing platforms like Klaviyo and Mailchimp, as well as review apps and loyalty programs like Judge.me. This way you never miss an opportunity to invite your consumers to make another purchase.
Limitations:
The pricing is tier based on your stores monthly revenue, and can get pricey.
AI level of may be too excessive for brands with a smaller number of SKUs
Candy Rack
Rating: 4.9 (104)
Cost: Starting at $30/month
If you’re not looking for various placements or displays for your recommendation widget, then Candy Rack might be for your store. It works by displaying a pop-up offering an up-sell or cross sell of after the consumer clicks “Add to Cart.”
Candy Rack gives you the option to manually create up-sells/cross-sells. But if you want some automation, Candy Rack uses the product recommendations API to automatically select products relevant to the consumer. You can set it to automatically sort related products and offer personalized recommendations. You can show more than one offer at a time, and also upsell services like gift-wrapping and product insurance.
Limitations:
Display limited to popup
Popup customization costs extra
Wiser
Rating: 4.9 (213)
Cost: Starting at $19.99/month
Wiser is an easy-to-use app that boasts 20%-30% conversion rates for certain retailers. The app gives you the ability to create personalized recommendations anywhere on your site. You can display your recommendation widgets on your homepage, product page, cart page and even the post-purchase thank you page. You can manually select products you want to give more visibility to (like new products and best sellers). You can also show related products based on similar tags, collections, and product types.
Wiser also integrates with Klaviyo and Mailchimp to create tailored recommendations for your mailing list. You can also display product reviews in your recommendation through integrations with review apps like Judge.me and Loox.
Limitations:
Certain customizations are only available on a paid plan
Doesn’t have AI-powered recommendations.
Bold Brain
Rating: 3.5 (38)
Cost: Free - $19.99/month
Bold brain is another powerful AI-driven product recommendation solution. It uses data mining techniques to draw connections between thousands of data points - giving your consumers a highly-targeted product recommendation. The app includes several widgets like smart recommendation, top-rated products, people also bought, recently viewed products and others.
The app provides advanced real-time analytics to gather information about your widget’s performance, audience behavior and cross-sell performance. It also integrates with Mailchimp and allows you to segment your customers into custom or pre-built audiences to create highly-targeted emails.
Limitations:
AI may be overly complicated for stores under a certain number of SKUs
Customization of widgets only available on the paid plan
Upsell Recommendations
Rating: 4.6 (286)
Cost: Free plan available
Upsell Recommendations is straightforward and simple to navigate. It gives you three widgets, allowing you to place your product recommendations on the home page, product page or cart page. The product recommendation is customizable and matches the look of your store for a seamless customer experience. You can change the position of the widget, the font and color scheme.
The app is also fully automated and allows you to offer intelligent product recommendations. These include but are not limited to: “products recommended for you,” “you may also like these products” and “popular items.” Their recommendation algorithm accurately predicts what products your customers are likely to buy next.
And the best part is that it’s free!
Limitations:
No Integrations with CRM
Some complaints of app glitches
In Cart Upsell
Rating: 4.8 (198)
Cost: Free - $49.99/month
This simple app could be the perfect solution for a small e-commerce store looking to test the upsell waters. This app provides exactly what its name says - it creates an upsell offer directly on the cart page.
You can manually set up your in-cart recommendations based on sets of triggers like order total, cart contents location and customer tags. Manual recommendation could be ideal for businesses that offer a limited number of SKUS. On the upgraded professional plan, you can also go into auto-pilot mode and offer specific products based on your customer’s shopping behavior.
By creating variations of offers, you can also a/b test offers to find which one has the highest conversion rate. Built-in analytics allows you to see the lifetime value, CTR and conversion rate of all your offers.
Limitations:
Limited customization
Only limited to in-cart page
Limited to one offer visible at a time
No matter what app you choose for your e-commerce store, it’s important to take advantage of opportunities to sell more products to your customers. The revenue gains from incorporating up-sell and cross-sell recommendations to your consumer base can be substantial. Get started with one of the apps above, and see how much your store can gain!
