Email Marketing Tips : how to use segmentation to increase ROI
Black Friday is around the corner, and brands are ready to get their share of holiday shopping. Is your brand ready to make the most of email marketing? According to Hubspot marketers who use segmented campaigns see as much as 760% increase in revenue.
Personalization is a great way to increase the frequency of your emails and generate higher returns.
Here are some reminders on how to use it:
Reward your most loyal customers
Create a segment of high value customers (VIP) based on the larger number of purchases. Offer them early access to beat the crowds, and special volume offers since they’ll be inclined to buy more.
Email your most engaged audience more frequently
These are people that recently subscribed and/or engaged with your content.
Do not forget to include window shoppers
These are people that may have not engaged with emails recently, but appear to be active on your site.
Win back customers
This is the time to re-engage customers that have been inactive. It’s a good idea to reach out a week in advance, before inboxes get flooded by other brands. Use a personalized headline featuring their name, and a very incentivizing offer.
Follow up
Don’t forget to send out reminders, these are a very effective way to drive urgency and spike up sales. Just remember to exclude people who recently purchased to always stay relevant!