amazing cosmetics

case study:

the brief

Amazing Cosmetics reached out to NoLie to expand their online business and ignite sustainable growth.

The Brand

Founders Sue Katz and Lisa Thurman started Amazing Cosmetics with the objective to create a make up that provided solid coverage without caking. Known for its unbeatable and undetectable coverage that could outlast even the longest days on set, their hero product AMAZINGCONCEALER® rapidly achieved cult status among pro makeup artists and their celeb clients.  To this day, AMAZINGCONCEALER® remains the go-to concealer across film and television and a staple in any pro makeup artist’s tool kit.  

Since then,  Amazing Cosmetics has grown into a full line of products that helps their customers achieve their best looking complexion.

The Results

Through an audit of all the online properties and using agile methodology, NoLie worked closely with Amazing Cosmetics to strengthen their relationship with their consumer base, make the most of their existing assets, incorporate new technologies in their business and test new creative strategies.

138% Increase

In Incremental Yearly Sales

In New Customer Acquisition

70% Increase

307% increase

In Return on Ad Spend

scaling & Growth Strategy

Applying agile methodology and through cycles of constant testing and learning NoLie delivered a focused media strategy that led to the exponential growth of the company revenue.

Results

  • Identifications of

    • The most profitable & scalable audience

    • The most effective messaging & creative

  • Improvement of return on ad spend (+286%)

  • Efficient scaling of spend (+1669%)

  • Increased revenue from media (30x) 

Making the most of Amazing Cosmetics assets, partnering closely with their team and providing support through content curation and the editing of attention-grabbing videos, NoLie was able to create quickly new campaigns target the right audiences with high-quality relevant content that resonated with consumers.

Creative Support

NoLie led Amazing Cosmetics adoption of the latest CRM tools and helped strategize revenue driving automation and personalization. 

Results:

  • Successful migration of account to new CRM platform

    • Create audience segmentation 

    • Email flow and online content personalization

    • Overview of creative and establish content strategy

  • Improvement of open rate (+117%)

  • Improvement of list growth (+757%)

  • Increased revenue per recipient (+4600%) 

CRM Strategy

Client testimonial

“NoLie’s team is conscientious, driven and truly dedicated to their client’s success. From day one, we hit the ground running. Due to their direction, along with really understanding our brand, we began to see positive results almost immediately. They have a genuine desire to see us do well. The NoLie team is creative, confident and a pleasure to work with.”

Lisa Thurman & Sue Katz; Co-Founders