CASE STUDY
THE BRAND:
MD Complete is an independent professional skincare brand founded by award-winning dermatologist, Dr. Brian Zelickson. MD Complete commits itself to the highest standard of care. Their products bring deep dermatological expertise and cutting-edge technologies to skincare.
Years ago, MD Complete began by developing topical drugs and skincare treatments for cancer patients and other health conditions that weakened or damaged skin. Through rigorous testing, a new method of maximizing ingredient absorption and bioavailability was discovered. This lead to the creation of a line of products that were much less irritating on the skin, while enhancing ingredient effectiveness.
MD Complete is the only skincare clinically proven to match the results of in-office laser treatments + the leading Rx anti-aging system.
THE BRIEF
MD Complete reached out to NoLie with the aspiration to become more agile and responsive to consumers behavior, trends and market feedback.
The Results
Testing & Scaling Strategy
By combining agile methodology with the adoption of new tools, and implementing new testing strategies in close collaboration with the internal teams, NoLie was able to:
Reduce the cost of advertising development.
Accelerate the capability to test and learn online.
Dramatically improve the media funnel through fast cycles of testing and learning.
Make the website more agile: publishing better and more relevant content more easily and more often.
Introduce creative hacks to quickly test new ideas and improve profitability.
Strengthen relationship with existing clients through a more personalizable and scalable CRM program.
Services Performed
Audit of online properties, analytics & insights.
Strategy & planning for the optimization and growth of the online presence.
Media buy (from insight to planning and executions).
Creation of advertising content and landing pages.
Staffing : led recruitment process for client’s internal resources.
Innovation planning & execution: adoption of new tools to enable better performance and scale.
Web development front and back end.
Data migrations and re-platforming (e-commerce and CRM).
“NoLie has become a highly trusted and valuable partner in our digital operations.
NoLie brings a results driven focus to their work. They are highly efficient and effective.
NoLie has the expertise and experience to deliver a truly integrated and complete digital plan and execution.
NoLie is clearly committed to our success. I feel like they want our business to win as much as we do. Smart, collaborative and creative ... and, best of all, highly effective! ”
— Drake Stimson, CEO & Co-Founder
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