We’re on Media Champions!
We’re excited to be featured on Media Champions!
In this interview with Daily Ad Brief host MaryTherese Griffin, our CEO talks about digital trends and the importance of building a healthy digital ecosystem for your brand.
Check out the video, and in case you’re looking for some extra tips and inspiration, here are a few quick reminders for an effective media planning:
Review your media funnel to make sure you have no gaps. From prospecting campaigns, to engagement campaigns all the way to add to cart retargeting and branded search ads.
Audit the performance of the previous content. What worked, what didn’t?
Identify trends that your brand can relate to. Use Google Trends, Trend Hunter, Answer The Public, and any other source that is relevant to your market and product.
Don’t forget to dive into the truth of your own brand to find authentic messages that resonate with your audience.
